Entrepreneur since 2014 · Founder of Hunoro

I build systems that make ambitious ideas operational.

Twelve years running my own companies in Germany — retail, real estate, industry. Today I am building Hunoro, a self-custodial trading terminal designed for Hyperliquid.

Michael Steinbach
MS / 01Entrepreneur & Systems Builder
12 years as managing director3 stores built and sold20+ properties bought and sold5 years sole signing authority321 markets in Hunoro's private test environment
02 / Now

Hunoro

Self-custodial trading terminal designed for Hyperliquid

Hunoro is a self-custodial trading terminal designed for Hyperliquid. Before every order, the ticket shows what it does to your whole account — exposure, collateral, fees. Every fill lands in a linked journal with a read-only Risk AI. The product is built and runs in a closed, private test environment with 321 markets across crypto, stocks, indices, commodities and FX. It is not publicly available; public access will only follow the regulatory approvals required in the UAE. Nothing here is an offer or an invitation to trade.

Visit hunoro.com
Hunoro product view: chart and order book in the closed, private test environment
03 / Track record

Track record.

I have always built from ownership: first companies and projects in Germany, now digital ventures that turn ambitious ideas into operational products.

  1. Now

    Founder of Hunoro

    A self-custodial trading terminal designed for Hyperliquid — built, in closed private testing.

  2. 2022–

    Owner & Managing Director, Biturai L.L.C-FZ, Dubai

    E-commerce, digital products and German-language crypto market analysis from Meydan Free Zone.

  3. 2014–

    Managing Director, Steinbach southpoint

    Commercial real estate — acquisition, financing and letting, held to this day.

  4. 2014–2024

    Founder & Managing Director, Steinbach Handels GmbH

    Three stores as a Das Futterhaus franchisee — built and sold in 2024.

  5. 2020–2024

    Property-trading companies

    Buy, renovate, sell — alongside letting and lease brokerage.

  6. 2015–2020

    Sole signing authority (Einzelprokura), Steinbach AG

    International industrial group; founding Managing Director of Steinbach Ceramics Innovation GmbH.

  7. 2020–2021

    Elected chairman, Wirtschaftsjunioren Lippe (IHK)

    Voluntary office in the IHK-affiliated network of young entrepreneurs and executives.

Corporate track record verifiable in the German Commercial Register.

04 / Working principles

How I build

I run companies the way I build products: I own the idea, the execution and the numbers. That is how I ran three stores, a commercial real estate business and a division of an industrial group — and it is how Hunoro is being built.

Entrepreneurial foundation

From businesses to owned systems.

In Germany I built and ran businesses across retail, real estate and industry — from acquisition and financing to build-out and daily operations — sold the retail company in 2024 and still hold commercial real estate through my own companies. That operating experience shapes how I build digital products today: with responsibility for the idea, the product and the execution.

  • Retail
  • Commercial real estate
  • Property trading
  • Industry
  • Digital products

Own the whole loop

From the first idea to the operating numbers. I write the product, I read the accounts, and I decide what ships. No layer between the decision and the result.

AI as leverage, not as a product

AI carries the daily market research, the repetitive work and the first draft of most things. My time goes to judgment, priorities and the decisions that cannot be delegated.

Operation before ambition

Nothing I build counts until it holds up in daily use. Hunoro runs every day in a closed test environment before anyone outside sees it — the same standard I applied to stores and properties.

05 / Ventures

Ventures.

My own ventures — founded, developed, and built for the long term.

Each product connects entrepreneurial ownership with clear digital execution.

01

Hunoro

Self-custodial trading terminal designed for Hyperliquid

Built and running in a closed, private test environment with 321 markets. Not publicly available; public access will only follow the regulatory approvals required in the UAE. Nothing here is an offer or an invitation to trade.

Visit project Hunoro
Hunoro
03

Soul Art

Science-based sound wellness

A calm digital experience for sound wellness in Dubai — a precise, evidence-led method translated into a clear brand and booking journey.

Visit project Soul Art
Soul Art
04

Auslandspolice

International health insurance experience

A clear insurance journey around PassportCard: explain the payment flow, surface the boundaries, and make the next decision easier.

Visit project Auslandspolice
Auslandspolice
Daily Brief

My AI systems publish a free crypto market brief every morning.

Sourced, data-checked, no hype — read it before the trading day begins.

Get the free Daily Brief
06 / Connect

Let's talk.

Direct contact, no gatekeepers — for investors, partners, and ambitious ideas. I answer personally.