Entrepreneur since 2014 · Founder of Hunoro & Zolia

I build systems that make ambitious ideas operational.

Twelve years running my own companies in Germany — retail, real estate, industry. Now in Dubai, I build Hunoro, self-custodial trading software, and Zolia, AI software for real estate brokerages.

Michael Steinbach
MS / 01Entrepreneur & Systems Builder
12+ years as managing director3 stores built and sold20+ properties bought and sold5+ years sole signing authorityFounder of Hunoro & Zolia
02 / Now

What I’m building.

01

Hunoro

Self-custodial trading terminal designed for Hyperliquid

Before an order, Hunoro shows its impact on the whole account — exposure, collateral and fees. Every fill goes into a linked journal with a read-only Risk AI. Designed for Hyperliquid; the user signs every trade.

Built and running in a closed, private test environment. It is not publicly available; public access will only follow the regulatory approvals required in the UAE. Nothing here is an offer or an invitation to trade.

Visit hunoro.com
Styled presentation of Hunoro's private-test trading interface with a BTC perpetual chart and order book.
02

Zolia

AI software for real estate brokerages in Dubai

AI agents help brokerages answer enquiries in the client’s language, retain lead and client records, manage commissions from deal to payout, and check KYC, AML and proof of introduction. People approve every money step.

The core platform is built, tested and running in a staging environment in Dubai. Next is a pilot with Dubai brokerages.

Visit zolia.ai
Zolia website illustration: a broker shows clients a Dubai apartment
03 / Track record

Track record.

I have always built from ownership: first companies and projects in Germany, now digital ventures that turn ambitious ideas into operational products.

  1. 2026–

    Founder of Hunoro

    A self-custodial trading terminal designed for Hyperliquid — built, in closed private testing.

  2. 2026–

    Founder of Zolia

    AI software for Dubai real estate brokerages — core platform built and tested; pilot preparation.

  3. 2022–

    Owner & Managing Director, Biturai L.L.C-FZ, Dubai

    E-commerce, digital products and German-language crypto market analysis from Meydan Free Zone.

  4. 2014–

    Managing Director, Steinbach southpoint

    Commercial real estate — acquisition, financing and letting, held to this day.

  5. 2014–2024

    Founder & Managing Director, Steinbach Handels GmbH

    Three stores as a Das Futterhaus franchisee — built and sold in 2024.

  6. 2020–2024

    Property-trading companies

    Buy, renovate, sell — alongside letting and lease brokerage.

  7. 2015–2020

    Sole signing authority (Einzelprokura), Steinbach AG

    International industrial group; founding Managing Director of Steinbach Ceramics Innovation GmbH.

  8. 2020–2021

    Elected chairman, Wirtschaftsjunioren Lippe (IHK)

    Voluntary office in the IHK-affiliated network of young entrepreneurs and executives.

German corporate history verifiable in the German Commercial Register.

04 / Working principles

How I build

I run companies the way I build products: I own the idea, the execution and the numbers. That is how I ran three stores, a commercial real estate business and a division of an industrial group — and it is how I build Hunoro and Zolia.

Entrepreneurial foundation

From businesses to owned systems.

In Germany I built and ran businesses across retail, real estate and industry — from acquisition and financing to build-out and daily operations — sold the retail company in 2024 and still hold commercial real estate through my own companies. That operating experience shapes how I build digital products today: with responsibility for the idea, the product and the execution.

  • Retail
  • Commercial real estate
  • Property trading
  • Industry
  • Digital products

Own the whole loop

From the first idea to the operating numbers. I write the product, I read the accounts, and I decide what ships. No layer between the decision and the result.

AI with human judgment

AI handles research, repetitive work and first drafts. My responsibility is judgment, priorities and the decisions people must make.

Operation before ambition

Nothing I build counts until it holds up in daily use. Hunoro runs every day in a closed test environment before anyone outside sees it — the same standard I applied to stores and properties.

05 / Further projects

Further projects.

A few further projects I have built or helped bring online.

Soul Art website illustration of a quiet space with singing bowls

Soul Art

I built the digital presence for my wife Larissa's non-medical sound-wellness concept, currently in preparation.

06 / Connect

Let's talk.

Direct contact, no gatekeepers — for investors, partners, and ambitious ideas. I answer personally.